Prumei Life Website
A website redesign project aimed to boost business awareness and enhance user experience, facilitating business expansion.
Overview
The client needed to enhance their existing WordPress-based website within tight deadlines, emphasizing professionalism and credibility through redesign to elevate product expertise, trustworthiness, and user experience.
I developed a design system to emphasize a natural and professional feel, and revamped the content to prominently showcase the product and business story, resulting in a web design aligned with the client's needs.
Role |
Web Designer
Tools |
Duration |
2 Weeks
What was the business goal?
✨
Establishing a B2B business website to expand into new export markets, effectively communicating and showcasing the business, team, and products to potential customers.
Why did the existing website struggle to meet that?
〰️ The complex navigation menu structure hampers browsing accessibility for products.
〰️ An unclear brand identity design with inconsistent design elements can diminish brand awareness.
〰️ Use of incomplete image files, irregular page structure, and disorganized content posting can undermine product expertise and company credibility.
What ideation was applied?
1
Simplified Site Map
By reorganizing complex menus , the site map was streamlined to allow users to easily access the desired information in a simple and concise way.
2
Enhanced of Design System
Implemented a design system to highlight and accentuate the brand's nature-friendly identity, ensuring clarity in brand identity and securing brand awareness.
3
Refined Detail Quality
Improved the quality of content and imagery, previously lacking completion, by standardizing the page structure with a consistent layout, thus elevating the credibility of the brand and products and enhancing user experience.
Redesign mission accomplished!
Based on ideation, I swiftly progressed with the redesign on WordPress. It's been developed to be responsive across various device sizes. Browse the live website to experience the redesign firsthand!
What results did the redesign bring about?
Increased Brand Trustworthiness
By emphasizing accurate and credible information, the website now delivers trustworthy information to customers.
Activation of Business Contacts
Contact details were prominently displayed on the contact and about pages, resulting in improved communication with international customers through inquiry forms.
After completing the project...
This project was under a tight deadline, needing to complete all redesigns within just two weeks. So it's required not only successful redesigns but also meeting strict time constraints. Fortunately, I was able to deliver satisfactory results on both fronts. Given more time, I could have further enhanced the project by retouching item images and creating more varied layouts for item detail pages.